You teach the true, the good, and the beautiful. I make sure the families searching for it can find you. Local search, website, and email campaigns, run for you and approved in one 30-minute call a month.
No committee required. No agency contract. One conversation.
Most classical schools run on a headmaster, a board, and maybe one office manager. The education is extraordinary. The marketing is whatever someone had time for.
When a Catholic mother in your county searches "classical school near me," most schools in this movement don't come up first. She finds a charter school instead.
A family fills out the interest form. Then nothing arrives between that moment and the open house, and the moment passes.
Every one of those is an enrollment lost to logistics, not to mission.
A one-time setup that fixes the foundation, then a monthly retainer that keeps families moving from first search to signed enrollment. You approve everything in a single 30-minute call each month.
Schools without a marketing budget line often start with the setup project alone. It pays for itself the first time a family finds you who otherwise never would have.
“I met with the team, and we are so grateful for your support on this project. We're excited to use your work in upcoming promotional materials. Thank you again, great job.”Samantha Barker, Director of Marketing
| Click rate vs. median | Lift | |
|---|---|---|
| Beyond Traditional College (Classical Learning Test audience) | 0.80% vs. 0.42% | ~2x clicks |
| Maryland's Hidden Gem | 0.57% vs. 0.42% | +28% |
| Croquet Rivalry | 0.53% vs. 0.42% | +25% |
| Digital Detox | 0.41% vs. 0.42% | +37% unique clicks |
The strongest performer went to the Classical Learning Test's national list of classically minded families. Those are the same families your school serves.
I'm Jeremy Richter, a student at St. John's College in Annapolis, the original Great Books school. I work in the Communications Office and have written enrollment emails for admissions, I direct a Catholic nonprofit that runs pilgrimages, and I came to this work because classical education changed the direction of my own life.
That matters for a practical reason. A headmaster shouldn't have to explain to his marketer why morning prayer before class matters, or what the Great Books do to a sixteen-year-old, or why a parent asks about faith before facilities. I already know, because I live it. The campaigns I write sound like your school because I share its convictions, not because I researched them.
I keep a deliberately small client roster so every school gets real attention. If we work together, you get me, not an account manager.
Before we ever talk about working together, I'll walk you through your school's Google presence, website, and inquiry follow-up, with three specific findings you can act on whether you hire me or not.
Book a 30-minute call